Wednesday, October 06, 2004

Isolation Thought

I think Howard Stern's move to Sirius satellite radio is fascinating on several fronts. Most of all, it has a chance to save the company in the short term and minor topics, such as sales of home-based units, could be affected, as well. Sirius lags behind XM in subscribers, and Stern was really the remaining big catch. XM had recently signed Opie and Anthony and Bob Edwards, all of whom had huge radio followings. To listen to O&A on XM costs you an extra $1.99 a month, while XM now has a public radio channel (I was listening to a "Whad'ya Know?" rerun on there the other day). I don't know what Stern's price point would be. I'm sure it could be higher, but listeners would have to fork over money for the equipment, pay a monthly fee and an additional fee to listen to Stern. One would think to reach Stern's audience, discounts combined with long-term subscriptions will be the order of the day. But it looks like Sirius is really getting serious about the business. It has cast its lot with the one true superstar of radio who might be able to break through the public mindset of not paying for the airwaves. No question, it is the radio story of the year and might determine the future of radio. It is that big.

Meal of Links

"Million to one shot, doc. Million to one".

Kobe's victim must be identified. This is for the few who don't know her yet.

"Team America" almost got the dreaded NC-17 rating for "puppet sex".

Exercise Yard

The Sun follows Tiger Woods on his honeymoon.

Visitor

52 Down: Punk star ____ Pop (4 letters) Answer: Iggy

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